A Little Guide To SEO

Search engine optimisation is the process of optimising a website to rank near to the top of search engine result pages for a targeted phrase. However SEO is continuously evolving and things that used to work a few years ago,are now no longer considered the correct way to optimise a website. In fact, Google has been continuously updating search algorithms and has also introduced new systems such as Rank Brain to provide the most optimum results for their users.

Since the algorithms are a trade secret,professionals in the SEO industry are forced to conduct their own tests in order to determine the factors that truly help the rankings of web sites in the search engine result pages. All the knowledge about SEO comes from hardworking professionals by carefully going through patents filed by Google as well as by carefully conducting tests in order to determine what works.

The field of SEO can be broadly divided into on page optimisation and off page optimisation.

On Page Optimisation

This category broadly covers all the aspects of a website that are under the control of the website owner. For instance,presence of correct Meta Data,Structured Data,high-quality content,use of LSI keywords,page loading speed,technical aspects of SEO such as allowing crawlers proper access to all the webpages form the core of on page optimisation.

There are many tools available online that can help a site owner ensure proper optimisation of all the webpages on a website as per the guidelines issued by major search engines including Google and Bing among others.

Off Page Optimisation

This category primarily covers links from other sites. While search engine optimisation has evolved a lot over the years,links from other websites remain a primary factor in the determination of the ranking of a web page.

One of the best ways to attract high quality links is to create authoritative and useful content on a regular basis. Such content naturally attracts high-quality links. Another way to attract high quality links is to create links on other relevant websites that link back.

SEO Tips for 2019

One of the biggest changes expected in 2019 and in the future,is the rise of voice search. Most people use search engines such as Google on their mobile devices and the primary mode of search is voice search. Therefore,it is vital to optimise your website for voice search by answering questions that are likely to be asked by users.

Google has recently announced that it is switching to mobile first index. Basically this means that the mobile version of your website will be considered the primary version by Google for crawling,indexing and ranking purposes. So,ensure your site is well optimised for users using mobile devices,like smartphones,as well as those using desktop PCs,if you want to stay at the top of search results.

Conclusion

Overall,search engine optimisation will keep evolving as algorithmic updates become more frequent. The finest way to optimise your website is to make sure that your users are well served and entertained / informed. Keep posting high-quality content on your website and pay special attention to the user experience to get to the top of the rankings.

For more information please visit serendipity-online-marketing.co.uk

Why Use Keyholding Services

your business.

The Convenience

There is nothing worse than your business alarm going off a 1am in the morning. In such cases,the person with the key,known as the key holder,will need to go to the business property and let the security company or other persons in. The fact that most of these alerts are false alarms will only add to your frustration and inconvenience.

When you use a keyholding service,they will send someone to the property instead. This means that you can stay at home when there is a midnight alarm,whether it is a false one or not. The service will also make sure that the property is fully secure.

The Speed

If you have a member of staff holding the keys and they do not live very close to your business property,the reaction time of the security company will be compromised. While you can give the key to the staff member who lives closest to the business,they might not always be a person that you want to choose,or who will even take it. The ideal solution is to use a keyholding service.

The reaction time will be better with a service because they are often located close to business hubs or have mobile patrols. If your business is in an industrial estate,they may have an office on the same estate. If your business is in the centre of town,the service may have an office there where your keys could be kept. It is important to note that you need to find out where your keys will be held before you employ the service to get the benefit of fastest reaction times.

Keeping Your Staff Safe

The safety of your staff is important and this is something you need to consider when appointing someone as the keyholder. The keyholder will be in danger when they visit the site after the alarm call. This is true even when the security company is already there.

When you use a keyholding service,they will have trained professionals going to your premises. They will be trained to stay safe in these instances and that is something you or your staff will be lacking. The training of the keyholding employee will also help them assess and remedy any other issues that could occur at your property.

Always Having Access To A Key

Many people do not consider the importance of having spare keys for their premises. This is actually very important because you never know when you might need some. A keyholding service will always have a copy of your keys that you can obtain a moment’s notice.

As you can see keyholding services offer a lot of benefits that you need to know about. These benefits include convenience and better reaction time. They also keep your staff safe and will make sure you always have a spare key if you want one.

For more information please see Caple Security Services