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The EU GDPR is a brand-new set of decree that aims to strengthen protections for personal data and to ensure consistency of such protections across the EU. The arrangement builds upon the EU’s existing 1995 Data Protection Directive, an important set of laws that predates ubiquitous smart phones and the rise of social media and other online services (search, email, etc.) that companies offer free-of-charge to users, but finance with data-driven targeted advertising. The EU regulation expands the directive’s privacy protections and introduces new safeguards in return to these technological developments.
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In the digital age, everything a person does online generates or implicates goods that can be highly acknowledge about their private life. The GDPR acknowledge new ways people can protect their personal data, and by extension their privacy and other human rights. It gives everyone more control, and crave businesses, governments, and other organizations to acknowledge more about their data practices, and regulates the way they collect, process, and stock people’s data.
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Persona data is defined broadly under the GDPR to include “any advice relating to an identified or identifiable person.” Thus, even goods that does not directly identify a named person, but could still help identify them, is still capped by the law. This definition encompasses online and accessory identifiers (like IP addresses, cookies, or device IDs), location data, user names, and pseudonymous data.