Do you have a business that would benefit for local promotion? You can definitely get that kind of local search engine traffic, and the way you do it is with local search engine optimization. It can be very powerful depending on your offline business, and lots of brick and mortars do very well with it, can help.
This might be new to you but the fact is that negative reviews aren’t really negative. The truth is that there is always room for improvement, no matter how hard you try to make your company perfect. So if the users see that a certain company has only positive reviews plastered all over, they might get suspicious and think some thing’s fishy. It may even lead to them looking for a company that is more reliable and trustworthy. This simply proves that bad reviews aren’t all negative. You simply have to look at them as being a small part of your company and treat them accordingly. In fact, it’s an opportunity for you to improve your product/service and give exactly what your customers are looking for, which would obviously add to your reputation.
If you want people to recognize your site locally then you need to ask openly for reviews. If you shy from this one tactic, you’ll lose many good opportunities. Most local sites have absolutely nothing against you asking for reviews and interacting with your customers. So why not enjoy the benefits of this strategy?
It’s simply a matter of taking the time to ask your customers personally for a review. Now, that doesn’t mean you have to go out there and do it on a one to one basis. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” You can post this request either in your emails, on your website or on your thank you page, which people see after signing up for a newsletter or getting in touch with you. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
Last but not least, you need to obtain as many relevant incoming links from other sites to your site as possible. This is one factor that can really help in SEO because when you get local sites to link you, you give the search engines a good enough reason to rank you high. You will become a vital site in their eyes for a particular area for a particular keyword. This is why it makes sense to obtain as many incoming links as you can from sites in the same are that have a good reputation. It is also critical for your site to be hosted on a server that is in the same locations as your place of business. This is one thing that can be extremely helpful to SEO but lots of people fail to realize it. Generally speaking, local SEO has a bright future and will simple grow substantially. Thus, you should be enjoying the benefits now before it becomes too complicated.